Ian GoldbergPrincipalCloud Gehshan
Ian Goldberg has developed and designed wayfinding systems and donor recognition programs for numerous medical centers and healthcare facilities. Working with leading architectural firms and hospital organizations, Ian inspires design teams on a variety of complex healthcare projects ranging in scale and typology. He has an affinity for creative problem solving, appropriate use of materials and a deep understanding of fabrication methods. Ian excels at managing the stakeholder process and has successfully guided numerous multi-faceted healthcare projects at CG for over 17 years. One of his most notable projects includes multiple wayfinding and environmental branding programs for Thomas Jefferson University and Hospital, that have transformed the Center City Philadelphia campus. Ian has served as the co-chair of the Society for Experiential Graphic Design Philadelphia chapter between 2014-2017. Ian earned a B.S. in Architectural Engineering from Fairmont State College.
Session Participation:SPEAKER: Empathic wayfinding: more cues, smarter tech and fewer signs