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Dr. Mark Rowe is a practising Family Doctor based in Waterford City. He is founder and owner of the Waterford Health Park a multidisciplinary enhanced primary health care campus based in Waterford City. He graduated from U.C.D. Medical School in 1991 and went on to specialise in family practice and became a qualified member of the Irish College of General Practitioners in 1995 achieving the first place ‘Ellerd Eppel’ award. He is author of ‘The Mens Health Book- A Guide for the Irish Man’ which was published by Blackhall Publising in 2009 with all royalties going to a Cancer Charity. He is a trainer with the South East G.P. Training Programme. Dr. Rowe has published a number of national guidelines and articles in the Irish College of General Practitioners Journal ‘Forum’. He has worked with national media outlets on several occasions promoting Men’s health issues. He has also given seminars and has acted as guest speaker on the topic of ‘Men’s Health’. He ran the New York Marathon in 2007 and fundraised for two charities. His current research interest is in the area of ‘generative space’ which means that by providing inspiring surroundings in the primary healthcare setting you can enhance the esteem and feel good factor of both patients and staff with resultant long term health improvements. Dr. Rowe is a part of a worldwide research collaboration on ‘Generative space’ and is involved in ongoing research with the CARITAS project. The CARITAS Project is a non-profit organisation dedicated to pioneering the next generation of improvements in health and healthcare delivery through innovative design of the healthcare environment.