Session Detail

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Wednesday, September 18, 2019  |  9:30 AM - 10:45 AM

Open to All Attendees!

Creating a Healthcare Experience for New Generations

Gina Bleedorn
Chief Experience Officer, Adrenaline

As digital disruption continues to shift the paradigm of physical healthcare experiences, no consumers are more demanding of providers to meet them on their terms than Gen Y (Millennials) and Gen Z. These new generations are armed with more power and choice than ever as they decide how they want to receive medical care. Highly discerning of brands, Millennials and their Gen Z juniors expect the same experiences from healthcare that they get from other industries - often those that are far more advanced in consumer-centricity. The new normal of experience expectations is already here, and the transformation of healthcare is at a tipping point in adapting (or failing) to meet them. In this session, discover what new generations want and how you can evolve your facilities to stay relevant to them - and not get left behind.

Learning Objectives:

  1. Connect new generation consumer expectations to the experience of your healthcare facilities
  2. Identify future trends inspiring the patient/customer experience in healthcare facilities and why this is critical to your vision and strategy.
  3. Discover how other industries (retail, financial) have elevated consumer experience in physical environments and how this can be applied to healthcare experience
  4. Learn how to leverage digital innovation while infusing your brand into your facilities environments—from main campus to satellite locations
SESSION FOCUS AREAS: = Generative Space = NOAH