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Tuesday, September 19, 2017  |  12:45 PM - 2:00 PM

Open to Conference Attendees Only

Convenient Care: The Retail Healthcare Experience

Trish Adelman, IIDA, EDAC
Director of Healthcare - Interiors, tvsdesign
Kathy Durflinger, RN, MBA
Vice President, CNO, Avita Health System
Julie Ford
Director of Project Management, CBRE Healthcare Solutions Group
Daniel Montaņo SEGD,LEED AP
Partner, Creative Director of Brand Experience Studio, Little
Dave Morehead
Senior Director of Plant Operations, Avita System
Candice Roth, MSN, RN
Assistant Vice President, Central Region Operations, Nursing & Quality, Levine Cancer Institute, Atrium Health
Andrew von Lohr, AIA, NCARB
Principal, Trinity Planning Design Architecture
Deb D'Agostino FACHE, EDAC
Senior Project Manager, CBRE/Healthcare

Three case studies – from three different communities – highlight the emergence of Retail Healthcare as a competitive advantage. This panel discussion will explore the application of established real estate techniques such as using experiential and demographic research to drive site selection. The panel will also discuss the importance site selection to drive market share.

Panelists will identify the challenges and advantages inherent in the adaptive reuse of existing retail space. After recounting their own experiences, we expect all panelists will agree: retail healthcare offers an opportunity to create a dynamic brand experience in a casual environment




1. Understand how to adopt the retail “experience” for healthcare
2. Learn to use research demographics and reimbursement to drive site selection
3. Gain insight into the effective use of a commercial floorplate
4. Recognize how to communicate brand and values through design