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Monday, September 18, 2017  |  3:15 PM - 4:15 PM

Open to Conference Attendees Only

Unexpected Parallels: What Healthcare Can Learn from the Financial + Retail Industries

Gina Bleedorn
Chief Experience Officer, Adrenaline
Sean Keathley
President, Adrenaline

As experts in transforming and designing comprehensive customer experiences in the financial and retail industries, we will discuss the parallels between these industries and healthcare. The trends in experiential space design within financial and retail are directly predictive of the future of healthcare. We will apply our expertise as design practitioners to give healthcare organizations a blueprint for creating and implementing a brand-centric customer journey within their networks.
Consumers are demanding experiential change in nearly every industry today, and healthcare is the next big industry ripe for change. Rather than accepting treatment of a condition, today’s uber-empowered patients are demanding more. Consumers are now calling the shots and healthcare is playing catchup - this is where non-healthcare organizations are well ahead of the curve.
As a healthcare provider, taking the time to understand the consumer while identifying a unique value proposition is key to ensuring your evolved healthcare brand is meeting the modern consumer’s needs by providing a customized experience. Find out what healthcare can learn from the financial and retail industries to create innovative customer experiences that inspire more than satisfaction.